How to choose the best web designer for your website?
How to choose the best web designer for your website?
Are you looking for a website designer in Kanpur? You are on the correct page. It’s common for business owners and managers to wonder how to choose the right web designer. If you find yourself in the same boat, remember that professional website designers need to possess a variety of technical skills. These proficiencies include knowledge of relevant design programs, artistic talent, and an understanding of design. Timely and effective communication and execution along with the right attitude are also crucial. For instance, we hope you will like our write-up.
In addition to learning what the top website designers have in common, you also get to look at the difference between web designers and web design companies.
Above all, we will look for your feedback after this blog. You can also ping us for any queries.
Difference Between a Web Designer and a Web Design Company
The skills that a standalone professional website designer brings to the table, will, in all likelihood, fall short of the skill set that you may expect from the best website design company for your website. In the case of the latter, its team may comprise individuals who have diverse proficiencies. For example, a web design company may have UI designers, UX designers, web developers, mobile app developers, content creators, and even digital marketers.
Some aspects a web designer needs help with include web development, content writing, graphic design, branding, internet marketing, and website maintenance. It is common for professional website design companies to offer a wide spectrum of digital services. This allows you to roll all of them into one package to make your project run smoothly, and to reduce your costs and involvement.
In contrast, individual website designers work alone, fulfilling only the roles for which they are responsible. Their job mainly encompasses front-end design or the visual design of your website, and not its back-end development.
Should You Hire a Web Design Company or a Individual Web Designer?
If you want to outsource the entirety of your website creation, partnering with a website design company might be in your best interest. This is because a web design company can not only finalize the design, but develop your website, launch it, and manage it after it’s live. This is the case if it provides all the services in question.
Individual website designers may only be able to create a website’s design for you unless they have the required web development skills as well. Alternatively, a designer may use a no- or low-code platform to create and publish a website for you. Bear in mind that while this method of creating a website might be more affordable, it has its limitations.
For starters, web designers might have limited control in customizing your website design because they are not responsible for the coding. Secondly, securing a website from hackers and maintaining it in the future is not what a web designer typically does. In addition, though initially cheaper, high monthly hosting and domain name-linking fees often accompany the use of these platforms. In most cases, exporting or storing a coded website file copy for internal use is not possible.
Web Designing and Web Development Company in Kanpur
Futurezengroup is a Kanpur-based web designing, development and online marketing company that has, for over a decade, consistently delivered high-performing and high-quality custom websites and custom web-based applications and portals. Futurezengroup has maintained high standards and has created landmark sites in terms of design and development. During the last few years, Futurezengroup has skilled some very stimulating sites in terms of being widespread and involving intricate functionalities.
We are a customer-oriented website design company in Kanpur. Futurezengroup team excels at ensuring full (100%) client satisfaction, helping businesses reinforce their online/offline presence. We are dedicated to delivering quality, you can count on our expert team for creative and professional web design and development services.
We Don’t Just Build a Website, We Raise It
Among the various web designing companies in India, our company excels in innovation and creativity.
Futurezengroup works with you to understand each specific need of your business to develop high transactional and high-quality web apps/systems. Starting from scratch (designing and building) to finishing (deploying web systems), only the latest technologies are used to develop awesome websites.
Our rich portfolio and commitment to productive solutions make us an industry-leading web development and web designing company in India. Futurezengroup keeps itself updated with the trending latest technologies as well as new techniques to develop or design websites that ensure outstanding business success.
Goal: Developing and Designing Websites that Perform excellent
As a growing web design company, our company emphasis turning project ideas into reality. We leave no stone unturned in helping your business get success stories through effective website development in Kanpur. In addition, Our website development company in Kanpur can be the best partner for all your web design and web development needs. Among the many top web designing companies or web development companies, we are very confident about serving top-notch services for any/all types of business houses or industries.
Conclusion
The process of creating a website is complex, comprising many steps, and requiring input in different forms. Professional website designers play a crucial role in conceptualizing and finalizing your website’s visual design. Their artistic talent, design skills, and technical knowledge can give your website a visual edge over its competitors.
However, you need more than web designing to publish a website and keep it up-to-date, fast, secure, and modern. UI/UX design, coding, hosting, maintenance, cybersecurity, content creation, and customer service are also part of the process. That said, you still need to know how to select a website designer or design company.
When it comes to what to look for in a web design company, make sure you select one with a team that is proficient in technicalities and design software as well as creative and talented. Finally, determine if the company’s pricing, vision, attitude, communication, and style align with your business.
10 Reasons Why eCommerce Websites Fail and are Unsuccessful
The most common reasons why eCommerce websites fail include:
1) Selling The Wrong Products
One of the main reasons websites fail is because the product fails. If you’re selling a product no one wants, than you’re in a tough position from the beginning. This is the biggest decision of all when starting an online store. What should you sell? Even if there are many other websites selling the product (like a name brand shoe), there is still a place for you if you market your website correctly and have a value proposition. Make sure online users want to buy the products you’re selling!
2) No Value Proposition
Be unique. Something must make your company different. Whether your products are organic or you’re connected to a charity, let people know. If you can’t think of a reason why someone should by from you instead of a competitor, than your visitors won’t be able to either.
3) There Isn't a Marketing Plan
Be sure you’ve planned how you’re going to market your website. Without a strategy developed, you’ll never make it. Map it out and take time to execute the plan. And remember, if it does not work the first time, tweak it and continue to grow your ROI. Since most online sales start with a search, have a search engine optimization and paid search marketing strategy (and budget).
4) The Website Isn't Ranking in Google
A big part of your marketing plan and business model should be eCommerce search engine optimization. The basic idea is moving you to the top of the search engines which allows search engine users to find your website when searching keywords related to your website. 36% of customers start their search for a product on Amazon, while 35% start on Google. So ranking on Google for your product keywords is still one of the best ways to be found.
5) The Design Is Just Plain Bad
Of course the look of your website is probably one of the biggest factors in whether or not you’ll be successful. We’ve all pulled up a website and as soon as it loaded hit the back arrow. Why? Because the website looked sketchy. Like they’ll steal your credit card number and you’ll never get what your purchased. Even though they may be a legitimate company, we all get worried when shopping online. The goal needs to be to build a big, strong, trusting brand and look for your online business.
6) Lack of Calls to Action
If you’re trying to get someone to add an item to their cart, make sure the button stands out. If you want them to call in, make sure your number is visible. Be sure you’re always telling the user where to go, what to do next and of course, pushing them towards a sale.
7) Complicated Checkout
Avoid Ecommerce website frustration by offering a very short checkout process. Also, don’t require registration for check out or viewing your product. Let customers go through the process and choose the option to register and save their details at the end, in case they want to come back. Otherwise let them checkout as a guest, without the need to register as many potential customers prefer to keep their personal information safe and avoid to register for the same reason.
8) You’re targeting the Wrong Audience
Targeting the right audience is like achieving a milestone for an ecommerce store. You may have organic and paid search campaigns, along with comprehensive social media management. However, all this is wasted if the audience targeted is not right. Are you targeting generic terms that may not be appealing to people looking to purchase? Lot of research is needed here to select the right approach to generate sales. In addition, constant ongoing review and tweaking is required to make sure you are making the most of your budget.
8) Customers don’t know what to do
Even with an ecommerce website, you need to make it very clear what you want the customer to do on your site. Each and every thing should be cleared precisely to avoid confusions and best help your customer who is on your website to make the purchase. Non-product pages should direct the customer using a blatant and obvious call to action. The most successful ecommerce sites tell customers exactly what to do. Never leave customers to guess what the next step is be very clear with every next step. It is about guiding the user through your site, step by step, and ensuring they perform the actions you want them to as they might be not familiar with many things as you are, afterall its your store.
9) You’re not Engaging Your Customers
Engage prospective and existing customers when and however possible. You can use social media to join the discussion, and keep your products and services in front of potential customers or those returning. If customer is not satisfied with any product and has returned it, connect with them. Talk to them, apologize if required. Try to understand what went wrong in the whole process and make sure its not repeated with another customers.
10) Big Screen, Small Screen
We’re a society moving more and more to mobile. And this is especially true for ecommerce. Get your ecommerce website responsive if it is not yet. If your online store hasn’t been properly designed for mobile, you will be offering clutter, poor navigation options and an incredibly difficult user experience for mobile users. Make sure your site is mobile responsive as most of the customers today use mobile to access internet and make purchases online.
